20 SEO Techniques to Improve Your Search Engine Rankings in 2020


Want to improve your search rankings? Here are the latest advanced SEO techniques that will help you get past your competitors more quickly in 2019.

The world of SEO is dynamic. The rules and SEO techniques that helped you this year might not be applicable next year. To stay on top of the SERPs, you need to constantly adapt and improvise.

From content to keywords and backlinks, there are a lot of metrics that you need to take care of. So it’s only natural that you may feel overwhelmed with the amount of patience and effort it requires.

But when you have the best SEO techniques at your disposal, you can easily outperform your competitors. Let’s take a look at some of the best SEO techniques that can help you improve your search rankings in 2019:

1. Write Long Blog Posts

For a long time, SEO experts have stressed the importance of the quality of content that you are posting. There is no doubt that it is one of the most essential factors to improve your search rankings. However, you cannot completely ignore content length.

In-depth blog posts that seek to cover a particular topic exhaustively can help you get better search rankings. To understand the exact correlation between length of content and it’s rankings, Backlinko conducted a study. In the study, they analyzed over one million searches. They found that the posts on the first page search results, on average, were 1,890 words long.

This SEO technique in itself will not guarantee success. Don’t expect long blog posts to magically boosts your post in the search rankings. You need to strike a fine balance between quality and quantity for this SEO technique to work well..

2. Use the Bucket Brigade Copywriting Technique

SEO writing isn’t just about keywords. When users visit your website, there are two possible scenarios. They may continue reading your articles or leave you website right away. The latter is a big issue that can negatively impact your search rankings.

If you want your search rankings to improve, you need to ensure that visitors spend more time on your website. A simple way of doing this to write more compelling articles. You can hook your readers by using one of the oldest tricks of the trade. Bucket brigade is a copywriting technique that can persuade your readers to stay on your page.

When you are writing any article, you want the flow of your writing to be smooth. In an ideal scenario, each sentence should lead up to the next one. Similarly, each paragraph should introduce readers to the line of thought in the next paragraph.

Bucket Brigade is a simple technique that works as a connector between two paragraphs or even sentences. It is a smart tactic to captivate your reader’s attention and guide them through different transitions in your articles.

How exactly can use you Bucket Brigades in your articles? Here’s are phrases that are commonly used as Bucket Brigades:

  • Here is the deal:
  • Know what the best part is?
  • That’s not all.


Image via Pole Position Marketing

Sentences that are short and end with colons are a great way of identifying bucket brigades. It makes your copy easier to read and makes sure readers spend more time on your article.

This might not be an SEO technique per se, but it does help improve your search rankings indirectly.

3. Keep Updating Old Content

To make the most out of your content, go through your older blog posts. Are any of the topics that you have written about still relevant?

For example, perhaps you wrote about best SEO techniques two years ago. But since then, Google announced major changes to their algorithm. Then you need to update your article.

Instead of writing a fresh article, it is advisable to add more information to your existing article. You may want to update the headline to make it more about the latest trends. You should also edit the copy and make it more SEO-friendly.

This SEO technique is an easy way to come up with more content in less time. Also, it can help your blog posts reach a wider audience. For popular posts, you may even have a better chance of getting ranked higher up in search results.

4. Get Quality Backlinks

When a website with high Domain Authority links back to your website, your credibility increases. Quality backlinks can help you gain an edge over your competitors. For search engines, quality backlink are equivalent to reliability.

So when you have a large number of quality backlinks, you are likely to get higher rankings in the SERPs. It’s one of the most important SEO techniques that can directly affect your website’s score.

You can get quality backlinks by guest blogging and collaborating with social media influencers. Sometimes, other websites may even link back to your website without asking you. That’s not a problem unless you find spammy links or websites with questionable credentials linking back.

If such websites link back to your website, your domain authority may be negatively affected. So it is extremely important that you analyze all of your incoming links and disavow any spammy links. A simple way of finding these inbound links is to use the Google Search Console or Moz Link Explorer.

5. Research Your Keywords Well

Before you finalize your blog post ideas, take some time to find relevant keywords. It is an easy way to figure out what people are looking for. Based on that, you can make changes to your content to match the requirements of readers.

If you’re using the right keywords, you have a better chance of driving conversions as well as higher rankings. To research keywords, you can use SEO tools like KWfinder, Moz Keyword Explorer, or Google Keyword Planner.

All you have to do is to enter your target keyword. After that, these tools will fetch all relevant keyword combinations for you. You can also see the search volumes for the keywords that you enter.

Image via KWfinder

When listing your keywords, make sure you do not use too many generic terms. Words like “car” or “camera” are too broad, so they may not help you with SEO. It is better to be more specific and descriptive when it comes to keywords. Long-tail keywords like “Where to rent a Sony Camera” might work better.

Ideally, you should use these keywords organically in your content. You also need to avoid keyword stuffing. It will do more harm than good to your content.

6. Write RankBrain-Friendly Content

To enhance search results, Google uses an algorithm known as RankBrain. Whenever there is a search query, RankBrain tries to understand it like a human. It breaks down your query into word vectors. This helps it fetch more relevant results.

The unique aspect about this algorithm is that it doesn’t just focus on your current query. Based on what you search for the first time, your results may be altered for the second query.

To improve your search rankings, you need to optimize your content for RankBrain SEO. Using medium-tail keywords and focusing on satisfying user intent to get better click-throughs is crucial for success with RankBrain SEO techniques.

7. Focus On What Your Target Audience Wants

What is your target audience talking about? Which platforms do they use the most? How can you connect with them? These are a few questions you should ask yourself while devising your SEO strategy.

Once you have a better idea of what your customers want, you can mold your SEO strategies accordingly. If they are looking for more food choices in their neighborhood, write more blog posts about it. If they are talking about a specific product, why not review it in a blog post?

Understand and adapt – that should be your mantra. Read the comments on your posts and see which posts become the most popular. Quora, Google Analytics, and Kickstarter might also be great to get some feedback early on.

8. Analyze Your Website’s SEO

The best way to improve your SEO strategy is to analyze your website. Take a while to understand your pain points and identify the areas that need improvement. A timely SEO analysis of your website can help you stay ahead of your competitors.

An SEO audit will give you insights into the current state of your website. This SEO technique may not sound very advanced, but it’s easily overlooked by many websites.

Page titles, descriptions, spam scores, and page speed are some of the things that are often overlooked. An SEO audit will help you evaluate your performance and set goals based on what is required for your website.

SEO tools like Ahrefs, SEMrush, and Pro Rank Tracker can simplify this process for you. All you need to do is enter your URL. These tools will send you detailed reports about your website’s performance.

9. Use Internal Links

Getting a user to your homepage is not your ultimate goal. You want users to spend more time on your website reading more articles. An easy way to achieve this is to link your articles internally.

If you link all of your content internally, it makes your website and content structure more organized. This SEO technique ensures that Google’s web spiders can easily crawl through your content. Along with that, your older blog posts can also pull in more traffic.

10. Find Broken Links On Wikipedia

Wikipedia is a minefield of quality backlink opportunities that often gets overlooked. There are a lot of articles where a statistic or a fact has been mentioned without citation. Some are even linked to pages that do not exist.

Image via Google

You can take advantage of this. Try to create content around these topics so that you can link to it in Wikipedia articles. If you can be a credible source of information, you can redirect traffic from Wikipedia.

Additionally, you can also get high quality backlinks using this SEO technique. To find dead links on Google, use site:wikipedia.org “keyword phrase” “dead link.”

11. Post Your Content On Social Media

Don’t just rely on your website to gain credibility and traffic. You need to build a solid social media presence too. Facebook, Twitter, Instagram, and Pinterest are the obvious choices. However, to build authority and improve your search rankings, you need to look beyond these.

Quora, Slideshare, and Medium are great platforms to reach out to audiences looking for quality content. On these sites, you can improve your brand’s visibility and awareness. At the same time, this SEO technique will help you build a following and generate more leads.

12. Write Better Headlines

Your objective behind writing blog posts is not just to get engagement, but also to rank well. One way to do this is to use the right keywords so that search engines can find your posts. However, stuffing your headlines with keywords may seem robotic. It’s a constant battle between creativity and better rankings.

A good way to find a balance between them is to write different versions of a headline first. Begin with a very straight-forward headline. Next, move on to something that might appear click-baity. After that, write a third version combining the first two headlines. Finally, to make your headline more SEO-friendly, rework it to add relevant keywords.

This way, you’ll appeal to search engines as well as your social media audiences. Always double check if your headline is enticing enough for the reader to click it. While keywords may give you visibility, you can’t ignore audience engagement completely. You can use the headline analyzer by CoSchedule to write great headlines for your posts.

13. Use Appropriate Tags For Visual Content

When search engines crawl your web pages, they cannot easily scan images and videos. So you need to make sure that crawlers know what the content is. For this, using the right title tags and alt tags is essential.

The title tag defines the visual content on your webpage. On the other hand, the alt text informs the search engine about the visual’s relevance to your content. To optimize your visual content, you need to add focus keywords. This makes it more relevant for search engines.

14. Use More Infographics

Infographics can help simplify even the most complicated of topics. They are highly visual, so they captivate the viewers’ attention easily and help you get your message across easily.

In a survey by Venngage, 41.5% of marketers said that infographics and illustrations got the best response. Charts and data visualizations also proved to work well. 25.7% of marketers claimed that they lead to the highest engagement.

Image via Venngage

With infographic content, there are no strict rules to be followed. You can mix it up with text and video content. If you want to get more creative with it, you can even make GIFs. The best part is that you can reuse and repost infographics on your website as well as social media channels.

15. Find Keywords Your Competitors Rank For

You can get a competitive advantage over your contemporaries by identifying their strengths and weaknesses. One way to do so is through keyword research. Most people just find relevant keywords for their own websites. But the truth is, the effectiveness of your SEO strategy is dependent on how competitive your target keywords are.

Keeping a tab on your competitors’ keywords can tell you where there are opportunities for growth. Not only do you gain a better understanding of your competitor’s strategy, you can also learn from them. You can even get new ideas for different keywords from it.

Finding your competitors’ ranked keywords is easy. Tools like Google Keyword Planner, SEMrush, and Pro Rank Tracker can help you gain a panoramic understanding of your competitors’ ranked keywords.

16. Optimize Your Website For Mobile Devices

It’s no secret that the world is shifting from desktops and laptops to smartphones. In 2018, 52.2% of website traffic worldwide was generated through smartphones. With the changing world, your website needs to evolve too.

To appeal to mobile users, you need to make sure your website has a mobile-friendly design. A responsive mobile-friendly design makes it easy for users to access your website on a screen of any size.

There is no necessity to zoom in or zoom out. Convenience for users is just one of the reasons your website should focus on mobile-friendly design.

Optimizing your website for mobile devices can also affect your search rankings. Google recognizes that most of their users now access websites via a mobile phone device. So, they introduced mobile-first indexing.

Image via Hospitality Net

This means that Google now uses the mobile version of a page’s content for indexing and ranking purposes. Forget the old SEO technique when desktop design was your main focus.

One of Google’s criteria for the evaluation of a website is now its readiness for mobile-first indexing. This is a clear indication that Google wants you to choose a responsive web design and prioritize your mobile customers.

17. Improve Your Page Loading Speed

When a user goes to your website, how long does it take for your web pages to load? This is an important question that all webmasters need to ask themselves. If it takes too long, it can turn away potential visitors from your website. Overall, it gives a bad user experience.

Search engines also see this as a huge red flag. Page loading speed is an important metric that can influence your website’s SEO immensely. Since 2010, we have known that page loading speed is an important ranking factor for desktop searches. But in 2018, they took it up a notch.

In July 2018, Google announced that page speed was a ranking factor, even for mobile searches. According to data released by Google, 53% users abandon a mobile site if it takes longer than 3 seconds to load.

To improve your page loading speed, you need to first analyze the factors that might be slowing your pages down. Are your images too heavy for the page? Are you using the wrong theme? Do you have too much external embedded media? Any of these factors could be the culprit slowing down your page loading speed.

To get better insights, you should begin by first testing your page speed with the PageSpeed Insights tool by Google. For personalized reports, tools like Lighthouse and TestMySite can help.

18. Optimize Your Content For Voice Searches

Thanks to products like Amazon Echo and Google Home, our lives are becoming easier. No longer are we bound to do only a single task at a time. You can clean your kitchen, and browse the internet at the same time.

Image via Think with Google

Now you no longer need to be holding a screen to look up things on Google. In 2016, 20% of all searches on Google were voice searches. This number is only expected to rise as more people get access to internet worldwide. According to a report by Gartner, 30% of web browsing will be done without a screen by 2020.

The shift towards voice-based searches has already begun. To stay at the top of your game, you need to tailor your content and SEO techniques. All of us express ourselves differently when we write and speak. For voice-based searches, your content needs to be tailored for speech.

To increase your chances of ranking at the top of searches with voice-based queries, you need to become mobile-friendly. That’s because most of the voice-based searches come from mobiles.

Additionally, 70% requests made to Google Assistant are expressed in a conversational language. They are not keyword focused. Typically, for voice-based searches, longer keywords are used. Instead of, “Paris-London flights fare,” people are more likely to search for, “Cost of Paris to London flight” for voice-based searches.

A lot of voice-based queries also come in the form of What/How/Why/Where questions. So your content needs to be focused on answering these questions and optimized for conversational keywords.

19. Make More Video Content

If content is king, video content is definitely here to rule. According to a Cisco survey, video traffic will comprise 82% of all consumer Internet traffic by 2021.The popularity of video content isn’t really surprising. That’s because it has a higher retention rate than textual content.

But how exactly is video content related to advanced SEO techniques? Google now features videos as part of results to search queries. Most of these are how-to videos that can be viewed directly on the SERP.

To get the most out of your SEO strategy, make sure you are producing more video content. But that’s not all. You also need to make sure you are using the right keywords in your titles and meta descriptions.

20. Create Good Website Architecture

One of the most important techniques to get your SEO right is to create a good website architecture. It is best to start structuring your website in your initial days. When you have less content, it is easier to make an organized site that is good for SEO.

Image via Blogging Hammer

Website architecture is important for a number of reasons. Firstly, it make it easy for users to find more relevant content. Secondly, a clear hierarchy in your website makes it easier for Google to crawl.

Well-defined categories and subcategories help bots understand your website’s structure more easily. It also allows to see how your pages are related and what your website is all about.

This SEO technique is extremely important for ecommerce websites. If your website architecture is good, your users will find it easier to find different products. From position of different buttons to sidebars and categories, everything can affect change user experience and conversion rates.

SlideShop, an ecommerce store, was able to increase their engagement and add-to-cart rate by just changing their layout. They analysed their layout and determined areas that users weren’t engaging with. By replacing them with newer elements, they could provide a better user experience.

Final Thoughts

Every webmaster wants to improve their search rankings and get more traffic. But only a few use the right SEO techniques to improve their websites. With mobile and voice searches becoming more popular, you need to optimize your website for them. And you need to constantly keep up with the latest trends in the world of SEO to stay ahead of your competition.

Which other advanced SEO techniques do you think will work best in 2019? Please share your views in the comments section below.