7 Inspirational Social Media Campaign Examples (Free Template)

Social media campaigns are the rocket gas of your advertising efforts: a concentrated burst of vitality that pays off in a significant enhance to your model fame, consciousness or gross sales.

Looking for inspiration in your subsequent social media marketing campaign? We’ve gathered a number of the perfect social media campaigns in latest reminiscence to point out you the way it’s completed.

What is a social media campaign?

A social media campaign reinforces or assists your social media marketing plan. It’s a sequence of coordinated actions which might be supposed to fulfil the objectives set forth in your total technique.

A social media marketing campaign will characteristic particular outcomes that may be tracked and measured over a selected time frame (e.g., one month). It needs to be extra concentrated and focused than your “business as usual” social media content material.

Your marketing campaign will be restricted to a single community, or happen throughout multiple social media platforms. Often it is going to have a selected theme, comparable to “Black Friday” or “Fashion week.”

7 inspirational social media campaigns

Looking for inspiration in your subsequent social media marketing campaign? We’ve gathered a number of the perfect social media campaigns in latest reminiscence to point out you the way it’s completed.

Getty Museum Challenge

Platforms used: Twitter, Instagram, Facebook

What Getty Museum did: In the peak of the lockdown, Los Angeles’ Getty Museum challenged the general public to share homespun recreations of its varied artworks… and the general public responded in droves with homages each hilarious and spectacular.

As photos got here in, Getty shared them side-by-side with the unique paintings. The posts showcased Getty’s heat and humorousness, but additionally quietly showcased the spectacular selection and scope of its assortment. During a time the place there wasn’t a lot to report on social, user-generated content saved the content material calendar full (to not point out it price nothing and made followers completely satisfied within the course of).

Why it labored: The barrier to take part was useless easy. “Choose your favorite artwork, find three things lying around your house, recreate the artwork with those items. And share with us,” tweeted the official Getty Museum account. There was no prize, no time restrict, no parameters: this was only a playful problem to artwork followers that finally cultivated pleasure and neighborhood in a darkish time.

The Museum provided a number of examples to get the ball rolling, and the submissions began pouring in from there.

What you possibly can study: Creativity comes from constraint. By providing followers a simple-yet-structured approach to showcase their fandom (and stave off quarantine boredom), Getty sparked inspiration for 1000’s of items of content material. What form of IP or inspiration are you able to provide up your followers to mess around with or riff on?

Save The Music’s #musicsaves

Platform used: TikTok

What Save the Music did: Save the Music Foundation is an American non-profit that gives public faculty youngsters in want with music training. Its #musicsaves marketing campaign was supposed to lift consciousness of the significance and impression music can have on psychological health, in addition to draw consideration to the inspiration itself.

Partnering with TikTok, Save the Music got a #musicsaves hashtag on the Featured Hashtags record, which helped encourage individuals to make use of the tag to share their very own musical tales. On an app like TikTok, the place music is king, the viewers was nicely positioned to take in the emotional tales of the facility of music (and often some scorching tracks, too). The marketing campaign garnered 229 million views.

When individuals used the #musicsaves hashtag, it additionally activated TikTok’s then-new Donate sticker to faucet into the viewers for fundraising.

Why it labored: There are two unshakable truths that mix right here: individuals love speaking about themselves, and private tales are a robust pressure in fundraising usually. Opening up the power for anybody on TikTok to share how music had impacted them allowed Save the Music to unfold its message even additional than it’d with a extra formal marketing campaign.


Help my mates @savethemusic by tapping the sticker to donate! And unfold the phrase MusicSaves! #SavetheMusic #chloeflower #flowerthroughconcrete

♬ Flower Through Concrete – Chloe Flower

What you possibly can study: Uplifting private tales don’t simply give your model one thing to submit about: they construct a feel-good relationship along with your followers and fan bases. The #musicsaves marketing campaign allowed anybody to place themselves as an envoy for a worthy trigger. If your model is a non-profit or charity, and even you probably have a values-based advertising technique or social-impact objectives, invite your followers to get entangled in advocacy, too.

Cadbury’s #justaskanAus

Platforms: Instagram Stories

What Cadbury did: The Cadbury UK group constructed a street-level billboard in London with a seat for an Australian individual to take a seat on in entrance of the textual content, “It’s amazing, just ask this Aussie.” But whereas this advert marketing campaign was clearly a enjoyable bodily stunt for passersby to expertise, the social media layer of the marketing campaign was essential, too: followers might ask questions of the Aussie utilizing the Questions sticker, through Instagram Stories.

While it wasn’t essentially an Instagram Live video, the fixed updates about this stunt over the course of a single day gave the marketing campaign a sense of immediacy. (Though it lives on in Cadbury’s highlight reel.)

Cadbury UK Just Ask An Aussie Instagram highlight reel

Why it labored: Even for individuals who couldn’t harass this dangling chocolate fan in individual, Stories nonetheless provided a approach to take part and get in on the gag, and the movies of the Aussie responding created much more content material for the Cadbury UK account to share.

This mixing of the “real” world and social created a way of slight urgency—who is aware of how lengthy this individual goes to be sitting on the billboard answering questions?!—that prompted customers to have interaction.

What you possibly can study: There’s one thing form of magical about mixing the world of social media with real-world occasions, just like the platform is a window into one other world. What stunt or particular occasion might act as a content material generator in your model?

Athlete’s Foot’s Katch the Kayanos marketing campaign

Platform: TikTok

What did Athlete’s Foot do? The international retailer (which makes a speciality of athletic footwear) went past a typical shoe giveaway to create a digital race on TikTok. Teaming up with creator Sarah Magusara, Athlete’s Foot created a sequence of focused advertisements.


Win a pair of ASICS Gel-Kayano 28. Scroll to catch @sarahmagusara

♬ original sound – theathletesfootaunz

TikTokers would see Sarah working in a pair of slick new ASICS Gel-Kayano 28s and be invited to “race” her by the For You web page to the end line. By persevering with to scroll, customers would see further advertisements of Sarah working and study extra concerning the shoe. Those who made it to the ultimate advert within the “story” might enter to win a pair of the sneakers themselves.

As TikTok itself explains, “As people moved through their For You Feeds, the advertising placements acted as signposts with different In-Feed Ads encouraging the community to continue to scroll to race to the finish line. A lucky few in the community who got to the final ad placement then had the chance to win a pair of new ASICS Gel-Kayano 28s.”

Why it labored: The sequential storytelling piqued TikTok person’s curiosity, and the treasure-hunt side of “finding” Sarah in your For You feed is nearly irresistible. The Katch the Kayanos marketing campaign wound up with 8.5 million impressions and a 5% engagement fee.

What you possibly can study: Paid social campaigns will be simply as inventive and enjoyable as natural ones, and gamification is one nice approach to be a focus for new potential followers.

Oreo’s #oreoscope

Platform: Twitter

What Oreo did: Tapping into the present obsession with horoscopes and star indicators, the cookie model provided to research fan’s most up-to-date tweets and share a customized “Oreoscope” with insights about their character — and the way it linked to one of many model’s merchandise, naturally.

Why it labored: People love customized content material: if the smash success of Spotify Wrapped annually isn’t proof sufficient for you, we don’t know what’s. And whereas there are clearly a set variety of “Oreoscopes” on the market, receiving your individual private analysis from the model nonetheless feels a bit particular and conjures up customers to share the outcomes to assist their personal followers perceive them a bit higher.

The great thing about customized outcomes (whether or not it’s from some type of information evaluation, or from the outcomes of a quiz) is that even once you get it useless incorrect, that also provides followers a chance to speak about themselves… and your merchandise within the course of.

What you possibly can study: You’ll have a a lot increased share fee once you provide followers an opportunity to say one thing about themselves. That doesn’t essentially imply you want an enormous AI program or some supercomputer crunching Tweets or Spotify listens. Even a set of memes about your product that tie into completely different star indicators or age teams or life experiences can current your followers with the chance to go “that is so me.”

Weetabix and Heinz collaboration

Platform: Twitter

What Weetabix did: The high-fiber cereal trolled a nation with an oddball collaboration with Heinz beans again in February 2021.

Simply by posting a perplexing photograph of beans on its bran truffles and suggesting that this, um, uncommon mixture was a good suggestion, the model sparked an enormous dialog and slew of reactions, garnering over 36Ok retweets, 68Ok quote tweets and 131Ok likes within the course of.

Why it labored: What’s humorous about this photograph particularly is how regular it’s, shot like every other photograph of a balanced breakfast and accompanied by earnest-seeming textual content. “Why should bread have all the fun, when there’s Weetabix?” the tweet asks innocently. Some individuals (and tons of manufacturers!) noticed the joke immediately and weighed in with their very own cheeky commentary, however others assumed it was a real pairing suggestion and couldn’t resist reacting with outrage.

TikTok customers even began making movies of themselves making an attempt the pairing suggestion.

What you possibly can study: First off: straight up mendacity to your viewers might be not an important business transfer. But should you run a model account that may appropriately use a bit little bit of playful humor, there’s a variety of enjoyable available with throwing out a comedic provide to your followers.

Not solely will a weirdo picture like this one stand out from the gang within the newsfeed, it’ll get dialog going. Would that style good? Is that truly loopy? Are they joking or is that this severe? An picture or submit that sparks curiosity can be going to spark dialog.

Zalando’s #styledayfriday

Platforms: Instagram and TikTok

What Zalando did: When Covid hit and many individuals had been caught at residence or not going into the workplace, loungewear gross sales jumped up as most fashion-y items (learn: garments with “buttons” and “waistbands”) dropped dramatically. European style model Zalando tried to fight the plummet by selling a weekly, get-dolled-up problem amongst its followers: flip Casual Friday into Style Day Friday.

The weekly occasion provided themes, challenges (like “Matchy Monochrome” or “Flower Power”) and dwell content material, promoted through Zalando workers, established style influencers and lively #styledayfriday members (who had been rewarded with a promotion to the “Zquad” and featured on the Zalando social channels).

Why it labored: During a darkish time, the problem gave Zalando followers an opportunity to attach with neighborhood, and reconnect with their love of style. Seeing different individuals’s outfits flood in every week provided inspiration and the prospect for some playful oneupsmanship. (You name {that a} crop prime?! I’ll present you!)


flower energy 🌸#styledayfriday #tiktokvienna #viennagirl #vienna #outfitchallenge @zalando

♬ Originalton – Irina

Followers flooded Zalando’s channels with feedback like “Good occasion to get dressed!” and “Thank you for the joy you brought my fridays!”, showcasing the constructive impression that the marketing campaign had. All in all, #styledayfriday doubled Zalando’s engagement and quadrupled the model’s follower development; the weekly content material reached greater than 182 million customers.

What you possibly can study: Tying a marketing campaign to a selected recurring time interval (on this case, as soon as per week) makes an occasion out of it: one thing for followers to look ahead to, and even plan for. Providing a weekly problem layered in a way of urgency, too: should you needed to take part, it was now or by no means.


Today is StyledayFriday! Get your favorite Flower Power Outfit and share it with me – perhaps you’ll win a 200€ @zalando Gift Card! *Anzeige

♬ original sound – Levin

Social media marketing campaign template

Feeling impressed? Ready to get began with your individual social media marketing campaign? We’ve received a template prepared that can assist you hit the bottom working.

Use Hootsuite to manage your next social media campaign. From a single dashboard you can schedule and publish posts across networks, engage the audience, and measure results. Try it free today.

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With recordsdata from Michelle Cyca.

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