72 Free Instagram Story Templates (And How to Use Them)

Want your model’s Instagram Stories to look clear, polished and persistently trendy? Instagram Stories templates are the best way to go.

The fact is, most of your favourite manufacturers most likely already use them. But actually, it’s no shock they need to make their Stories look good: half a billion users work together with Instagram Stories every day, and 58% of people say their curiosity in a model or product elevated after seeing it in Stories.

If you’re not utilizing this Insta characteristic to put your greatest foot ahead, you’re going to miss out.

In this submit, we’ll present you the way to use Instagram Stories templates to wow your viewers and showcase your greatest content material. We’ve additionally included a designer pack of 72 customizable templates that may enhance the look of your Stories straight away.

Why use Instagram Stories templates?

Though Stories may disappear after 24 hours, they’re nonetheless going to attain loads of eyeballs over that span of time, as we all know from those impressive Instagram Stories stats.

Plus, now which you can flip Stories into “Highlights” in your Instagram profile, that momentary content material really has the potential for a for much longer shelf life.

Might as properly make it look good, proper?

But there are tons of different causes to use Instagram Stories templates, too.

Look skilled

Yes, Instagram Stories are primarily recognized for his or her charmingly unpolished execution (anybody else weirdly addicted to watching Go Clean Co. scrub grout?). But, as with all social networks, the extent of professionalism that customers anticipate from manufacturers is steadily rising.

Brands typically use Instagram Story templates to create a constant aesthetic on their Stories: one which’s related to their bigger visible id or model voice. The refined (aesthetically pleasing) inclusions of branded fonts, colors and logos all assist to construct familiarity and belief with a model.

Jewellery design studio Melanie Auld Jewelry makes use of templates to share editorial content material on its Stories, like this profile of wellness and travel blogger Julianne Barbas. With photographs laid out artfully and chic textual content, it’s virtually like a digital journal characteristic. Profesh!

Save time (and cash)

Because most content material on Stories disappears after 24 hours (until you post them to your Highlights), it doesn’t make sense to professionally design each single shot or video.

But if you understand you’re going to be commonly posting sure varieties of content material, designing a template to accompany each will prevent time (and the price of hiring a professional) sooner or later.

Pro tip: With Hootsuite’s Instagram Story Scheduler, you’ll be able to create, edit and schedule your Instagram Stories in advance.

Make non-visual content material pop

Instagram is a visible platform the place manufacturers that put money into good photography excel. But not everybody on Instagram is promoting one thing visually thrilling like optical illusion makeup or horrifying ‘80s living rooms.

The Washington Post (whose TikTook, btw, is weirdly good too) will get folks to swipe up on their news tales through the use of eye-catching animated textual content and easy illustrative graphics. Even although it’s much less flashy than glitter eyeshadow, it catches the attention in a Stories feed filled with brilliant visuals.

Washington Post dollar store Instagram story

Or, possibly you simply want to submit a Story that doesn’t essentially name for {a photograph}, akin to an intro web page for a slideshow of scrumptious treats, à la Minimalist Baker.

Minimalist Baker slideshow intro page

Stand out from the competitors

This one’s simple. Instagram Stories templates are a fast and easy manner to your model to distinguish itself as viewers are flipping by means of a sea of Stories.

A hanging graphic design will (hopefully!) seize their consideration and reinforce your model’s model within the course of. It’s additionally a manner to present that you simply’ve put time and thought into your content material.

Brit and Co.’s tales are immediately recognizable once they pop up in your feed: pictures and movies are at all times on a splashy backdrop that options brand-appropriate colours, shapes and textures. They’re distinct from the usual look you get from crafting a Story straight within the Instagram app: undoubtedly consideration grabbing.

Brit and Co watercolor painting

72 free Instagram Stories templates

As a thanks to our devoted readers, we’ve designed a pack of 72 customizable Photoshop Instagram Stories templates that may immediately enhance the look of your Stories. The templates are divided into 9 completely different story varieties, with 4 to 12 types per class.

Choose the format that most accurately fits your functions and customise it in Photoshop (directions beneath) to match your model—or just use as is. The prospects are infinite!

Want ‘em all? No sweat. Download them right here!

Happy birthday Instagram Story templates

Happy birthday Instagram Story templates

AMA Instagram Story templates

AMA Instagram Story templates

Quotes Instagram Story templates

Quotes Instagram Story templates

Instagram Story ad templates

Instagram Story ad templates

Instagram Story bingo templates

Instagram Story bingo templates

Instagram Story donation templates

Instagram Story donation templates

Music Instagram Story templates

Music Instagram Story templates

This or that Instagram Story templates

This or that Instagram Story templates

About Me Instagram Story templates

About Me Instagram Story templates

Instagram Story template dimension

If you’re going to DIY your personal Instagram story template, you’re most likely going to need to know the scale.

Instagram Stories are 1080 pixels extensive by 1920 pixels tall.

For greatest outcomes, your Instagram Story ought to have a facet ratio of 9:16, and a minimal width of 500px.

And in case you had been interested by some other social specs, right here’s our useful social media image size cheat sheet!

How to use the Instagram Stories templates

Here’s how to customise these templates to your model after which add them to your Instagram Stories. You will want Adobe Photoshop to get began.

1. Once you’ve downloaded and unzipped the Photoshop information, double click on the picture you’d like to customise to open it in Photoshop.

2. To edit textual content: double click on the textual content you desire to to edit. You can change fonts and colours within the menu on the left-hand aspect.

Adobe Photoshop edit font

3. To edit a shade block: double click on the colour block you desire to to edit. Change the scale or use the menu on the left-hand aspect to change the colour.

edit color block

4. To edit a photograph: double click on the photograph you desire to to edit and click on insert new picture. Resize picture as needed.

edit photo and resize

5. To save one single Story template: Select the Story you desire to to save and go to Save>Export As>Artboard to Files. Make certain to save as a .jpg or .png.

save single Story template

6. To save all 4 Story templates: Save>Export As. Make certain to save as a .jpg or .png.

save all four Story templates

7. Email the completed picture file(s) to your self and obtain them onto your cellphone.

8. Upload to Instagram Stories separately.

Instagram Story template apps

If this monster pack of templates nonetheless isn’t fairly becoming your wants, that’s completely cool. You could make a customized Instagram Story template of your very personal utilizing Photoshop or one of many apps beneath.

Check out these different sources for Instagram Stories templates in case you don’t have Photoshop, or in case you don’t require plenty of customization capabilities.

Adobe Spark

Not solely are there 1000’s of lovely templates in Adobe Spark’s free library, nevertheless it’s bought built-in photograph modifying performance too — so you may make certain your pictures pop as a lot because the graphic design.

Adobe Spark free library


As talked about above, you need to use Photoshop to tweak our Hootsuite templates—however Adobe’s additionally bought some bare-bones starter templates too for you. Put your personal spin on issues and get experimental!

Photoshop templates

Download the Unfold app for iPhone or Android to entry an enormous library of ready-made Stories templates proper in your cellphone. A month-to-month or annual subscription will open up much more choices.

Unfold Story templates

A Design Kit

A perennial favourite of the influencer crowd, A Design Kit’s designs permit you to add components, tweak colours, texturize and extra. Over 30 fonts provide a possibility to actually stand out from everybody else typing away with Instagram’s minimal choice.
A Design Kit Story templates


Easil’s free model contains 2,500-plus templates to play with, however in case you really feel like forking out, the platform’s model equipment characteristic is fairly cool: it permits you to retailer your shade palette, logos, model pictures and fonts in a single place to pop into their modern templates. There’s additionally a useful collaboration characteristic, so you’ll be able to tag-team a Story with a teammate in case you want an additional hand.


GoDaddy Studio

The sadly named GoDaddy Studio device (previously Over) really has some fairly candy design choices. It’s finally lure to attempt to get you to join their internet hosting providers, however you’ll be able to rating some modern trying templates free of charge.

GoDaddy Studio


Mojo’s specialty is animated Stories: toss your images or movies into one in every of their dynamic templates and customise the timing, music and textual content results for an attention-grabbing message. New templates and types are added every month.

Mojo create animated social content


With Crello’s free plan, you’ll be able to obtain 5 designs every month; a subscription plan gives extra choices for tapping into their design library.


Creative Market

Okay, the Instagram Stories templates you’ll discover on Creative Market are all paid choices… however in case you’ve bought some bucks in your social media price range, you will get one thing distinctive within the $30-$70 vary. Buy a cohesive pack that speaks to your model and also you’ll have loads of choices to play with. Most kits have a whole bunch of variations on a theme to maintain your Stories on level however not repetitive.

Creative Market

Now that you simply’re all set with some stunning visuals, it’s time to buckle down and deal with crafting nice content material to go along with it. Check out our record of 20 creative Instagram Story ideas or information to must-know Instagram Stories hacks to get the inspiration flowing to your subsequent submit.

Save time managing your Instagram Stories utilizing Hootsuite. From a single dashboard you’ll be able to schedule and publish posts straight to Instagram, reply to feedback and DMs, measure efficiency, and run all of your different social media profiles. Try it free at present.

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Easily create, analyze, and schedule Instagram posts with Hootsuite. Save time and get outcomes.

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