8 Easy Ways to Optimize Your LinkedIn Company Page


LinkedIn might not be the world’s sexiest social media platform, however in case you’re within the business of, effectively, business, it’s an important place to be.

Even although it’s not the largest community, nor the one with the biggest attain, it nonetheless has an enormous world viewers and clocks in because the most trusted social media platform in the game. All of which is to say: LinkedIn can be a powerful tool for model constructing and lead technology in each B2B and B2C digital advertising.

And that every one begins with making a killer LinkedIn Company Page. Read on in your step-by-step information to creating the perfect Company Page attainable to optimize your attain, construct your authority, drive gross sales and possibly even recruit that subsequent all-star worker.

Why create a LinkedIn Company Page?

LinkedIn is the world’s largest and most active professional networking platform, with over 55 million companies competing for the eye of more than 720 million users.

A well-optimized LinkedIn Company Page represents an enormous alternative to set up your model as an {industry} thought chief, and affords different nice advantages within the course of, like…

  • Lead technology: Exposure to a model or product on LinkedIn can increase purchase intent by 33%. Decision-makers are hanging out here on LI, and that is your probability to get in entrance of them.
  • Recruitment: Three persons are hired through LinkedIn each minute. If you’re on the hunt for immediately’s prime expertise, that is the place to see and be seen.
  • Publicity: Consider LinkedIn only one extra place the place media can formally attain you, or the place the general public can study extra about what’s new and notable with the corporate.
  • Discoverability: Creating a web page on LinkedIn is simply greatest observe for good search engine optimisation. Having an official presence right here will provide help to pop up in search outcomes.

How to create a LinkedIn Company Page

If you haven’t already created a private LinkedIn account, you’ll want to accomplish that first. (Here’s LinkedIn’s step-by-step guide).

Now, let’s get down to business.

1. On the Create a LinkedIn Page page, choose Company.

2. Fill in firm particulars. A web page preview shows the way it appears to be like as you add content material. Choose an excellent URL in your model. If you possibly can, make it the identical as your username on different social websites.

3. Upload your organization brand and add your tagline. This step is non-obligatory, however don’t skip it. Pages with full data get 30% more views.

company and profile details including logo and tagline

4. Click Create Page.

5. Time to full your web page with extra element. Add your URL, a sturdy description with key phrases and your location. (Though do not forget that you’ll give you the chance to come again and edit these later in case you want to!)

build page with website URL description and location

6. Continue finishing your web page with a customized button, a content material publish and related hashtags.

build page with custom button first post and hashtags

7. Don’t neglect to add a canopy picture. Currently, a 1,128px by 191px format is advisable.

8. Invite your connections to comply with you and get that viewers rising!

Of course, launching your web page is simply the bare-bones first step to getting concerned on the earth of LinkedIn. If you actually need your web page to shine and to benefit from this networking-focused platform, learn on for our professional suggestions to optimize your LinkedIn Company Page for optimum engagement and outcomes.

8 suggestions for making a profitable LinkedIn Company Page

1. Upload an awesome profile picture and banner

Your profile picture is the very first thing individuals looking for your organization on LinkedIn will see, so make an excellent impression. Company Pages with profile photos get six times more visitors than these with out.

Choosing a LinkedIn profile picture is simple: take your organization brand (the identical one you’re utilizing in your different social media channels) and resize it to match the platform’s necessities.

The profile banner above your organization brand affords a bit extra room for creativity, as there are not any hard-and-fast guidelines for utilizing this area (apart from some sizing necessities).

Jewelry firm Mejuri makes use of a collage of life-style and product photographs for its profile banner and a clean-and-simple textual content brand for its profile picture.

Mejuri LinkedIn company page

2. Write a compelling “About Us” part and embody related key phrases

Carefully chosen photographs will hook a prospect, but it surely takes phrases to reel them in.

A well-optimized “About Us” part in your Company Page is a tightly worded paragraph (2,000 characters or less) telling guests every little thing they want to learn about your organization. Use easy, accessible language knowledgeable by key phrase analysis to define your business goals in phrases anybody will perceive.

Ultimately, you need your About Us part to inform your organization story and assist individuals see the worth of your services or products.

Like your different social profiles, the About Us in your Company Page ought to reply six fundamental questions (although adjusted for an organization and never you personally, clearly).

  • Who are you?
  • Where are you primarily based?
  • What do you provide?
  • What are your values?
  • What is your model voice?
  • How can individuals contact you to study extra?

edit profile details to display on page

Looking for a bit of inspiration? Peep different Company Pages to see how the competitors does it!

Furniture e-tailer Article retains it quick and candy with its About Us part.

Article furniture about page

Online course platform Thinkific, however, makes use of the two,000 phrase area to promote job alternatives, free trial downloads and weave in tons of key phrases.

Thinkific detailed About page

LinkedIn Create Company web page 008.png

Nike — who wants no introduction — lands someplace in the midst of descriptive and modest.

Nike About page

The backside line? There’s no excellent method to compose an About Us blurb, but it surely ought to all the time really feel linked to your total model voice and imaginative and prescient.

3. Post to your Company Page frequently

LinkedIn stories that corporations who publish weekly see a 2x lift in engagement, so plug your web page with recent content material on the reg.

With quite a lot of publish choices accessible to LinkedIn customers—articles, photographs, video, paperwork—you’ve bought a wealth of the way to entertain and inform your viewers.

Here’s how to use LinkedIn’s content material codecs.

Articles: LinkedIn is exclusive amongst social networks in that it permits for long-form content material — so that is your probability to hold forth (although LinkedIn recommends protecting it between 500 and 1,000 phrases)!

The publish operate permits for embedding photographs, hyperlinks and pull quotes for a rich-text expertise that’s extra akin to a weblog entry than a typical social publish.

Select pages also can publish articles as Newsletters now too, giving your content material a lift proper into followers’ inboxes. Learn extra about LinkedIn’s article feature here.

How Gen Zs and millenials are leading a cultural rebirth LinkedIn feature article

Images: According to LinkedIn’s knowledge, photographs lead to a 2x increase in comments. LinkedIn even suggests attempting picture collages or collections of three to Four photographs in a single publish to increase that determine even greater.

You don’t want to be a images skilled to share nice photographs along with your viewers, both — right here’s an inventory of free stock photo sites for lovely, skilled pics to complement your content material, and 15 helpful tools for enhancing and creating compelling graphics.

Video: While video will get 5x more engagement than static content material on LinkedIn, Live Video goes past even that, with 24x engagement.

If you’re interested by dabbling within the livestream world, check out our guide here, or discover our expert tips for creating videos that make an impact.

Shopify event post on coding session

PDFS and Powerpoints: Upload docs and slide decks instantly to LinkedIn to showcase simply what your model is all about or introduce some fascinating thought management concepts.

A tip from LinkedIn: “​​We’ve found members respond best to behind-the-scenes stories that highlight your unique culture and values.”

Spotlight staff: With LinkedIn’s Kudos characteristic, you possibly can welcome new staff members or shout-out successes. It’s a good way to humanize your model and showcase your organization tradition.

LinkedIn Kudos feature recognize an employee

Sharing current content material: Track trending matters and articles by choosing a target market and seeing what sorts of tales they’re already partaking with; from there, it’s simple to share articles proper to your web page. You also can re-share posts the place your group is tagged (discover these @ mentions underneath your Page’s Activity tab).

Whatever you’re posting, goal for optimum influence by posting at the best time. You can use scheduling tools like Hootsuite to prep your social media calendar in advance.

Download our quick start guide for scheduling LinkedIn content on Hootsuite here.

4. Grow your viewers

Between natural progress and paid boosting and advertisements, there are many alternatives to pull in an viewers in your web page on LinkedIn.

Invite your group: You can invite any first-degree Profile connections to comply with you.

Target your posts: Set the goal in your Page posts to attain the viewers of your desires, organically (a.okay.a. totally free!). Choose a particular area, language, firm measurement, or {industry} — amongst different focusing on particulars — and let LinkedIn direct your content material to the suitable individuals.

Paid promotion: You can increase your Page or particular person posts proper out of your Company Page to obtain even additional attain. Learn more about LinkedIn ads here.

boost post by selecting objective and audience

Experiment with hashtags: Add up to three hashtags onto your web page to get your self into these tag feeds. Here, you possibly can react and remark as your model on industry-related matters and get your self uncovered to a wider viewers.

Find extra particulars about greatest practices for LinkedIn hashtags in our optimization video:

Keep your staff within the loop: One neat characteristic: you possibly can ping staff everytime you’ve bought a brand new publish. Ideally, your content material is so compelling your staff can be impressed to share it with their very own networks.

Promote your web page wherever you possibly can: On your organization web site, throughout your different social channels, in your e mail signature… Basically, when you’ve bought your Company Page up and working, shout it from the rooftops and invite the world to come have a look at any time when and wherever you possibly can.

5. Build a Career Page

Glassdoor stories that 69% of job seekers are extra possible to apply to an organization that makes an lively effort to promote its tradition on-line; LinkedIn says that candidates are 1.8x extra possible to apply for a job in the event that they’re conversant in an organization.

LinkedIn Career Pages are a tremendous method to bolster your recruitment efforts by displaying your organization tradition in its greatest mild, although this can be a paid characteristic.

A case examine of the Shangri-La resort group, for example, revealed a 75% enhance in job clicks with the addition of a Career Page. The group receives 15 to 20% of its job purposes through LinkedIn.

Shangri-La hotel group Career page

Learn more about this add-on to your Company Page.

6. Build a Product Page

Each product web page affords a possibility to strut your stuff a few particular services or products providing, and so they all dwell proper in your Company Page.

Here, you possibly can share an summary of your product advantages, publish movies and pictures, acquire critiques from the group and even highlight present prospects to present social proof to future ones.

LinkedIn Campaign Manager Product page

Here’s LinkedIn’s Product Page guide if you’re ready to dive in.

7. Keep up to date on the LinkedIn algorithm

Like all social media platforms, LinkedIn is consistently tweaking and adjusting its algorithm to ship ever-more partaking content material to its customers. Make certain you’re up-to-date on simply what its newest secret recipe for fulfillment is, so that you don’t miss a possibility for a bit of increase.

For occasion, LinkedIn tends to reward early adopters of latest options with a bit of algorithmic bump, so hold your eyes peeled for launches and beta-testing alternatives to put you forward of the gang.

Here’s every little thing we learn about the most current version of the LinkedIn algorithm.

8. Host a digital occasion

Whether you’re streaming a keynote like Microsoft, graduation ceremonies like MIT or demonstrating your experience like baker Lin Carson, livestream occasions are a good way to construct group and appeal to an viewers to your web page.

Microsoft Inspire virtual event

LinkedIn’s digital occasion promotion instruments additionally permit you to generate a local occasion touchdown web page, simply share digital occasions to your followers and optimize promotion with distinguished name to motion buttons and banners.

Before the occasion, attendees obtain a affirmation e mail and notifications. During the occasion, it’s simple to work together with followers through the Livestream chat. And after the occasion, LinkedIn permits you to showcase stream highlights through the Company Page’s video tab.

View LinkedIn’s guide to best practices for virtual events here.

Ready for the following steps along with your unbelievable new LinkedIn Company Page? Explore our ultimate marketing guide for LinkedIn for Business to proceed your LinkedIn journey. It’s business time!

Easily handle your LinkedIn Page and all of your different social channels utilizing Hootsuite. From a single dashboard, you possibly can schedule and share content material (together with video), reply to feedback and interact your community. Try it free immediately.

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