Atari creates new blockchain division amid leadership shuffle

Atari has introduced the creation of a new blockchain division as a part of an organizational shuffle throughout the firm.

In a press assertion issued on Tuesday, the gaming behemoth revealed the creation of two new divisions — Atari Gaming and Atari Blockchain.

The former will give attention to persevering with the developmental work on Atari’s catalog of fashionable retro gaming titles in addition to the rebooted VCS consoles.

As a part of the announcement, Atari additionally revealed that present CEO Frédéric Chesnais will head the Atari Blockchain division whereas Wade J. Rosen will take over because the new firm chief government. Before the announcement, Rosen was the chairman of Atari’s board of administrators.

For Atari Blockchain, the communique revealed that the new division will give attention to tapping the rising alternatives on the intersection of gaming and blockchain technology. With an estimated 2.7 billion players internationally, the gaming trade is usually recognized as being primed for blockchain disruption.

According to the announcement, Atari Blockchain will work on integrating the Atari Token (ATRI) throughout the firm’s gaming ecosystem. This deliberate integration will reportedly cowl Atari-based blockchain video games in addition to the digital token financial system within the VCS.

Atari Blockchain may even be answerable for main the corporate’s involvement within the non-fungible token house.

Atari launched its ATRI token again in November 2020 after raising about $1.5 million in a private sale round. Even earlier than launching its token, Atari has been concerned within the crypto and blockchain house. In 2018, its holding firm Atari SA announced plans to invest in cryptocurrencies.

The gaming large answerable for pioneering dwelling video game consoles within the 1970s has additionally partnered with a number of startups working throughout the blockchain gaming and NFT metaverse landscapes.

As beforehand reported by Cointelegraph, Atari partnered with blockchain gaming ecosystem Enjin in December 2020 to combine the previous’s iconic IP and licenses to the latter’s platform.

In March, Atari additionally partnered with Decentral Games to create a virtual casino.