Blockchain startup S!NG wants creators to lean on NFTs to protect their intellectual property – TechCrunch


After a years-long crypto winter, it been the spring of NFTs, however as digital artwork costs sober up after an explosion in gross sales, blockchain founders are wanting to discover extra secure alternatives within the area that may develop over time at the same time as speculative curiosity in NFTs shifts.

One explicit curiosity has been utilizing NFTs to reshape the creator economic system in a fashion that really advantages artists greater than the platforms that host their work. A brand new taste of this pursuit comes from the lately launched S!NG (pronounced sing) which has constructed a platform round merely letting consumer add information to their servers and time-stamp these uploads on the Ethereum blockchain. It’s a dead-simple mechanic with an bold framing, guaranteeing that artists keep credit score for their work as they create it.

The crew behind the app sees a future the place artists use the platform as an autosave for their intellectual property throughout the artistic course of, enabling them to scribble down notes or add a fast demo and save these moments on the blockchain, a step that they hope can get rid of or expedite rights disputes for creators that may level to a clearly time-stamped breadcrumbs path. By advantage of the app’s identify, it’s clear that they’re aiming to entice songwriters and musicians particularly however the firm’s onboarding additionally showcases wider ambition within the creator world, enabling customers to designate if they’re a photographer, author or programmer as properly.

“You have the best of both worlds with very public witnesses to a very private event,” says CEO Geoff Osler. “Your content is never out there, but you can have this massive attestation to the fact that it exists at a certain point in time.”

The iOS app itself is fairly easy. After importing a bit of media, be it a photograph, video, audio or textual content file, customers can tack on further information, make word of further collaborators or add notes earlier than submitting it and christening the work on the blockchain. The file itself is personal with a hash hosted on the blockchain whereas the encrypted information are saved on S!NG’s AWS servers, so creators don’t want to fear about their early concepts being served up to a public viewers. A priority right here for early adopters is what occurs if the blockchain startup finally goes beneath and people servers go along with it, however that’s a difficulty dealing with loads of startups which are backing the underlying media information of NFTs on centralized servers.

Image through S!NG

Rights disputes could be one thing extra top-of-mind to those that have spent substantial time in their particular artistic business, in contrast to to budding artists who’re probably wholly involved with getting their work seen within the first place. While public hyperlinks permit a piece’s origins to be tracked down as soon as it’s full and prepared for public consumption, S!NG’s intention is to develop these moments earlier within the growth of a piece and support artists who could be concerned with extra collaborative artistic processes the place possession of concepts can seem extra obfuscated from a authorized standpoint.

“If I get something stolen from me, I’ve got a team that’s going to defend me and they’re probably going to win or settle any claims, but if you’re a 16-year-old kid, you don’t have that ability so that’s what we want to provide, but more as a deterrent,” musician and advisor Raine Maida tells TechCrunch. “I think when you see the S!NG watermark or you see that it’s saved and shared through the wallet.. you don’t have to understand blockchain but you’ll know S!NG is that company that protects you.”

For the time being, non-fungible token-based authorized defenses are most likely a bit uncommon, however the crew’s founders imagine that blockchain-based possession proofs will likely be getting into case legislation organically simply as technology like DocuSign has been accepted.

If the corporate can efficiently push creators to weave the S!NG platform into their toolkits, the startup can have loads of ripe alternatives to capitalize on within the extremely younger blockchain creator area. While many artists may even see the NFT area as a speculative money seize, the corporate’s founders appear publicly centered on sidestepping hype in the intervening time.

“Frankly I don’t give a shit about all of this crazy NFT stuff with things selling for a bazillion dollars,” Osler says. “I’m interested in the small artist who has 1,000 fans who will eagerly pay up $15 to keep that person in business.”



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