E-commerce tracking platform AfterShip raises $66M led by Tiger Global – TechCrunch

AfterShip launched in 2012 to assist on-line sellers observe packages throughout totally different carriers, however since then it has constructed a set of information analytics instruments protecting virtually each step of the purchasing expertise, from electronic mail advertising and marketing to buyer retention. The Hong Kong-headquartered startup introduced in the present day it has raised a $66 million Series B led by Tiger Global, with participation from Hillhouse Capital’s GL Ventures.

AfterShip’s last round of funding was a $1 million Series A in 2014. Co-founder Andrew Chan instructed TechCrunch that the corporate has been worthwhile since its launch and grew primarily by means of word-of-mouth referrals and partnerships, like a Shopify integration, that boosted its profile.
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But the corporate lately added a gross sales workforce and can use its newest capital on worldwide hiring for gross sales and buyer assist. It additionally plans to launch new merchandise and develop additional within the United States, the place about 70% of AfterShip’s clients are positioned.

The firm’s software program allows sellers to trace shipments made by means of greater than 740 carriers and handles greater than 6 billion shipments annually. AfterShip’s companions with about 10,000 firms, together with a few of the greatest names in e-commerce: Shopify (the place it’s used by 50,000 retailers), Magento, Squarespace, Amazon, eBay, Etsy, Groupon, Rakuten, Wish and retail manufacturers like Dyson and Inditex.

A branded cargo tracking web page and electronic mail created with AfterShip’s software program. Image Credits: AfterShip

AfterShip’s core product is its cargo tracking platform, but it surely additionally makes apps for buyers, together with self-service returns and package deal tracking, and gross sales and advertising and marketing instruments for retailers that allow them get extra use out of information from shipments. Chan defined that package deal tracking can also be a consumer engagement software for sellers that lets them present extra product suggestions and promotions to buyers. AfterShip’s instruments allows retailers to create their very own branded tracking pages and notifications. Other options enable them to trace the efficiency of various carriers, create electronic mail advertising and marketing campaigns and enhance buyer retention.

Its CRM capabilities assist AfterShip differentiate from different cargo tracking aggregator suppliers.

“When we think of our vision, we look at what Salesforce is doing, but is there an e-commerce Salesforce that can cover more topics for sales people to use,” Chan mentioned.

In press assertion, Pengfei Wang, world companion at Tiger Global, mentioned, “AfterShip leads the charge in making the shipping process more transparent and reliable for consumers and companies alike. As growth in e-commerce spirals ever upward, we are excited to partner with AfterShip and its leadership team as they continue to advance technology in this critical and expanding industry.”

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