The ICC T20 Cricket World Cup kicks off this weekend, and whereas cricket just isn’t a significant sport in all areas, it’s the greatest sport in one among the key international locations for social media utilization, with Indian cricket followers closely invested and engaged in the event outcomes.
With this in thoughts, Facebook’s printed a new guide to assist entrepreneurs faucet into the World Cup dialogue and traits, and perceive key utilization behaviors round the occasion. The information additionally consists of some attention-grabbing notes on broader Facebook utilization in India – you’ll be able to obtain Facebook’s full, 29-page ‘Where the Fans Play’ information here, however on this publish, we’ll take a look at a few of the key notes.
First off, Facebook outlines the breadth of World Cup content material on its platforms, and the focus that it locations on cricket.
Facebook additionally highlights the vary of cricket influencers and commentators which can be energetic on its platform, every of whom have their very own massive, engaged networks, making them good candidates for model partnerships.
Facebook’s been working to higher facilitate model/influencer partnerships by way of the improvement of its Brand Collabs Manager platform, and it’s trying to make use of the Cricket World Cup to focus on the potential on this respect.
Facebook additionally outlines the numerous choices it has in place to maximise discovery of World Cup content material:
While it additionally shares a broader overview of Facebook utilization in India, once more pointing to the breadth of its general attain and presence in the area.
Which is rising quick – with technology adoption rising in India, the world’s second-most populous nation, Facebook has been working to turn out to be a much bigger a part of the nation’s digital infrastructure, in the hopes of building itself as a basis aspect, and due to this fact changing into a necessary connection platform, for a spread of functions, amongst the area’s thousands and thousands of cellular internet customers.
Which is why Facebook is especially eager to underline its potential attain in respect to the World Cup – whereas Facebook additionally highlights this stat on general Facebook video utilization.
Facebook first printed this spectacular quantity back in April, with in-stream eligible video views underlining the potential for Facebook’s video advertisements in maximizing your viewers publicity and consciousness.
As per Facebook:
“Over 2 billion people watch Facebook In-Stream eligible videos every month and, globally, 63% of In-Stream standalone video ads views are completed.”
There’s clearly a robust basis for Facebook video efficiency, whereas its attain to Indian cricket followers, particularly, is unmatched.
If that pertains to your goal market, then you must undoubtedly check out Facebook’s newest information.
You can obtain Facebook’s full ‘Where the Fans Play’ information here.