How To Find and Use Business-Friendly TikTok Sounds


TikTok is many things to many, many people — a daily vlog, a place to get news and an incredibly popular search engine. Still, it’s important to remember that TikTok started as a place for sounds.

Yes, before it was the all-consuming social media beast it is today, TikTok was mostly known for music. In fact, it merged with a lip-synching service called Musical.ly in 2018 to become the app we know and love today.

Whether it’s a song, a movie clip, a lip-synch or something else, sounds make TikTok special. In fact, 88% of users say sound is vital to the TikTok experience.

Whether you’re promoting your personal page or your business profile, mastering TikTok sounds is always in your best interest.

Read our handy guide to learn how to find sounds on TikTok that work for your business.

How to find trending sounds on TikTok

In a way, TikTok sounds work like hashtags do on other social media apps. Add a trending TikTok sound to your video, and you’ll enter into a larger conversation happening around that sound.

If you choose the right sound and do something special with it, you could make a lot of waves. Here’s how to find TikTok sounds that will click with your audience.

Your own FYP

The beauty of trending content on TikTok is that it’s easily presented to you right on your For You Page. Unless you’ve royally messed up your algorithm with weird browsing habits, chances are you’ll have viral content on your FYP when you open the app.

And if you notice a sound that’s been used more than once on a cursory scroll, you might have a trending sound on your hands. Tap on the song (at the bottom right) and take a look at what else is happening.

The song’s landing page allows you to add the song to your favorites, share with friends, or use the audio right away.

But this is also a great place to see if an audio trend has really gone mainstream. Check out how many other videos on TikTok use that sound and you’ll have a pretty good sense of whether a song is truly viral.

A TikTok sound's landing page with an arrow indicating the number of times a song has been used in a TikTok

Meghan Trainor’s “Made You Look” has been used in 1.5 million TikToks, so it’s safe to say that it’s a pretty popular audio.

TikTok’s search bar

In addition to its timeline, TikTok has a powerful search function. You can find plenty of great trending content just by hitting the search bar. Even something as obvious as “viral sounds” will bring up, well, plenty of viral sounds.

You can hit the Hashtags tab of the search results for another set of popular options. Users often hijack trending songs with content unrelated to the trend, but you should strike gold without too much effort.

The hashtags tab on TikTok's search

TikTok’s sound library

It’s obvious, for sure, but still worth noting that the best place to find trending TikTok sounds is, well, the TikTok sound library.

The sound tab makes it easy to find a list of recommended playlists with trending sounds. Be sure to look at the “Featured” and “TikTok Viral” playlists for more inspiration.

The sound tab on TikTok's search allows you to search by song, artist, or curated playlists

TikTok’s Creative Center

TikTok has made it even easier than searching for sounds yourself, however, thanks to their Creative Center.

This resource lets you see real-time stats about specific songs and sounds on the app. You can see how well a sound is doing based on specific regions too. This is super helpful if you’re targeting a part of the world that you’re not currently in.

@tiktokforbusinesssea 💥 Visit TikTok Creative Center at our bio for all the inspo you need to bring your #creative A-game. #tiktokforbusiness #tiktoktips ♬ original sound – TikTok for Business SEA

You can view limited info on the Creative Center without logging in, but you’ll need to create a free TikTok Business Account if you want to dive deeper.

External TikTok trackers

You don’t have to stay within TikTok to find the best trending sounds.

In fact, a small cottage industry of third-party trackers has emerged, and sites like TokChart and TokBoard have become super helpful.

You can use these sites to view stats like which TikTok songs are charting and where. You can even see which hashtags are associated with the song.

Music industry resources

If a song is trending on TikTok, it’s likely trending worldwide too. TikTok is inherently tied to the modern music industry, so it’s wise to keep an eye on trends at large. If a song is incredibly popular on Spotify or YouTube, it will likely do well on TikTok too.

You can even put on your music industry hat and start watching the Billboard Hot 100 chart to see which songs might be future trends. You could even follow Billboard on TikTok.

@billboard Here’s a breakdown of @Taylor Swift’s big week on the Billboard #Hot100. 💯 #taylorswift #billboard #swifties #midnights #theerastour #antihero #taylornation #billboardcharts #tsmidnights #tsmidnightsts #tsmidnightsalbum ♬ smiles & sunsets – ultmt.

How to use TikTok sounds as a brand

You’ve learned how to find trending songs, so now all you have to do is add a new Taylor Swift song to your latest video, right? That’s technically the case for influencers, but it’s not so straightforward for business accounts.

Business accounts do not have access to major pop songs — or really, songs by any well-known artists. That’s because potential copyright issues could arise if they use them in an ad.

If your business account tries to use a copyrighted sound, you’ll see the following disclaimer:

The TikTok landing page for the Beyonce song CUFF IT, showing the song is not licensed for commercial use

Fortunately, there are still plenty of options for using TikTok sounds as a brand.

Here are some options for what you can do.

Use royalty-free audio

TikTok feels your pain and knows you wish you could put Blink-182 on your ad. But they’ve done the next best thing and created a Commercial Music Library full of royalty-free audio.

The home screen for TikTok's Commercial Sound Library

There are over 150,000 pre-cleared tracks from just about any genre. You won’t have any shortage of options that are suitable for your content.

You can search for songs by genre, hashtag, mood or song title, and there are even playlists you can browse for inspo. It’s an easy solution for branded content.

@nfl that fake out tho 😮‍💨 @49ers #rayraymccloud #sanfrancisco ♬ Beat Automotivo Tan Tan Tan Viral – WZ Beat

The track “Beat Automotivo Tan Tan Tan Vira” by WZ Beat is an example of a royalty-free sound that has gone superviral on the app.

Work with Sound Partners

If your marketing budget has room for audio production, consider using TikTok’s in-house sound marketing partners. Last year, TikTok expanded its Marketing Partner Program to include Sound Partners.

The program now boasts offerings from international music companies like Butter, 411 Music Group, Sonhouse, AEYL MUSIC and many, many more.

The home screen for TikTok's Sound Partners program

The cost will vary depending on the scope of your campaign. Some of the production houses also offer subscription services in addition to per-project fees. You could even work with them to strategize the sounds of your entire brand TikTok page.

Make your own sounds

If you’d rather not use some stock music as your audio track, there are plenty of other options available to you if you opt to make your own sounds. Depending on how ambitious you feel, they can be as complicated or simple as you want.

For one thing, you could make or hire someone to make original music for your TikTok page. That could look like messing around in Garageband or collaborating with an audio composer and musician.

This option isn’t necessarily ideal if you have no musical knowledge whatsoever, but it could pay off in major ways. After all, a branded audio sting or TikTok-ready jingle could travel far if other users want to use it in their videos.

That last point is also why you could do just as well to create an official sound that is just, well, you talking. If you say something memorable enough that others will want to quote, you might find your sound being reused in other videos.

If you’ve named the sound and included mention of your brand somewhere, that could pay off for your project in the long run.

@elfyeah Poof! 💨 Poreless putty can make anything disappear! Show us your #elfvanishingact ✨ @rominagafur #porelessputty #elfyeah #elfcosmetics ♬ Vanishing Act e.l.f. Poreless Putty Primer – elfyeah

The cosmetic brand e.l.f. works with agencies to create original songs that go viral and launch TikTok trends.

Ask for user-generated audio

If you’ve had some luck with Duets or noticed you’ve developed a bit of a following on TikTok, you could straight up request user-generated content from your fanbase. Framed correctly, a user-generated campaign could pay off very well.

Think of ways your specific demographic would want to participate in your campaign. You can try asking for a testimonial or tutorial about your product or even something more creative like a joke or a jingle. If it applies to you, you could encourage fans to react to your work or have them come up with a comedy sketch. You could even incorporate the user-generated content into a contest of some kind.

Another great way to inspire user-generated content is to encourage Duets. If your branded video is the kind of thing that users will want to collaborate with, it will likely make some waves throughout TikTok. Think about what kind of Duet someone might want to create with your content and go from there.

@yoleendadong #duet with @vessi wow no more wet socks pretty cool kinda freaky deaky ✨ #nomorewetsocks #vessi #waterproof #waterproofshoes #ketchup ♬ December (April Remix) – The Young Ebenezers

The shoe company Vessi encourages Duets with contests, call-outs and, well, extremely weird videos that are begging for live reactions.

If you post anything made by someone else, you should always credit them in the caption. This will keep you safe from any issues should the users choose to copyright their audio later on.

You should also avoid reposting audio that includes copyrighted music, even if it’s in the background.

Obtain a licence

Okay, we get it: you absolutely need to use a Carly Rae Jepsen song in your TikTok brand campaign. There’s simply no replacement for her uniquely crafted, emotive pop music.

In that case, you could license a song to use in your video. This might get expensive, but it is technically possible. Start by seeking legal advice from a copyright or music licensing lawyer — and let us know how it goes!

Frequently asked questions about TikTok Sounds

Still confused? Here’s a breakdown of some frequently asked questions about TikTok Sounds.

Can businesses use TikTok sounds?

Yes. Businesses can use TikTok sounds in their videos so long as they are cleared for commercial use. The best ways to incorporate sounds into business posts are to use TikTok’s pre-cleared commercial audio, make your own original sounds or use user-generated content (and credit the creators).

What does “This sound isn’t licensed for commercial use” mean?

If you receive this error, it most likely means that you are trying to access a “mainstream” song while using a business account on TikTok.

TikTok users with personal accounts can use any sound they like — including the world’s most popular pop songs — but TikTok does not allow businesses to use mainstream music in their videos.

They implemented this policy in 2020, at which point they introduced the royalty-free music available in their Commercial Music Library.

@timmycobbsfitness #moda #problemsolved #fyp #business ♬ Meet Me At Our Spot – THE ANXIETY & WILLOW & Tyler Cole

How do you access TikTok’s commercial music library?

TikTok’s commercial sound library is available on both the app and your desktop browser.

If you’re using the app:

  • Open the camera and tap Add sound
  • Then tap Sounds and search Commercial sounds.

TikTok's sound search showing the commercial sound library

This will bring you to the Commercial Music Library, where you can browse your options.

TikTok's Commercial Sound Library

How do you download TikTok sounds?

There’s no direct way to download a sound from TikTok onto your device.

If you want to save your favorite sound on TikTok, tap the bookmark icon to add a sound to your favorites. This will save it within the app, so you can easily use it later.

How to save a TikTok sound for later: tap the bookmark icon or Add to favorites

If you really want a TikTok sound for use outside of the app, you could consider screen recording or downloading a TikTok video with a third-party app or website.

How do you find saved sounds on TikTok?

Once you’ve added a TikTok sound to your favorites, it’s as easy as tapping the Favorites tab when you’re making a post.

.The popup that appears when you've successfully added a TikTok sound to your favorites

When you add sound to a new TikTok, just tap the Favorites tab. All of your previously saved sounds will show up under that banner.

Where to find saved sound on TikTok

Can you add more than one sound to a TikTok?

You can’t add multiple sounds to the same TikTok within the app. If you’re looking to stitch together more than one sound, you’ll have to use a third-party video editor to create your video, then upload it to the app.

If you do this, however, you will likely miss out on having your video associated with that particular sound in TikTok’s database.

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