LinkedIn Adds New Courses on Building Your LinkedIn Presence, New Alert and Newsletter Tools for Company Pages


Looking to get extra out of your LinkedIn advertising and marketing efforts in 2022?

You’re in luck – at this time, LinkedIn has added three new courses to its LinkedIn Marketing Labs training hub, protecting key parts of constructing a LinkedIn presence and using its numerous advert and promotion instruments and assets.

LinkedIn first launched its Marketing Labs initiative in January last year, with 5 devoted programs to assist entrepreneurs get a greater understanding of the varied instruments and choices on supply for LinkedIn advertising and marketing.

Now LinkedIn has added three extra programs to the broader Marketing Labs providing:

  • Building an Organic Presence with LinkedIn Pages (20 min): Create and keep an lively LinkedIn Page to develop your model’s distinctive voice.
  • Building a Full-Funnel Content Marketing Strategy (30 min): Strike a stability of natural and paid content material to information your viewers by way of the shopper journey.  
  • Creative Design for LinkedIn (10 min): Design visually compelling artistic that draws LinkedIn members to interact together with your content material.

Each course supplies a radical overview of every component, and extra context as to the varied methods wherein you should use LinkedIn’s instruments.

LinkedIn Marketing Labs courses

The overviews and insights additionally embrace ‘Knowledge check-up’ checks, which comprise of a collection of a number of selection solutions based mostly on the earlier part.

At the tip of every part you get a notification of your progress, together with tips to the subsequent course in your studying journey. And when you’ve accomplished all the weather of every pathway, you get a digital certificates to show on your profile, or obtain as a PDF.

LinkedIn Marketing Labs certificate

The programs are run by way of SkillJar, however you may sign-in utilizing your LinkedIn credentials. And they’re free, so it’s fast and simple to undergo the course parts and each replace your platform information and entry a way to showcase your expanded LinkedIn expertize.

If you’re seeking to keep on prime of your LinkedIn game, it’s value operating by way of the programs, as a result of even in the event you do know loads of the information offered, there are all the time a couple of notes and pointers which have modified over time, or that you just weren’t conscious of beforehand.

In addition to those new programs, LinkedIn has additionally flagged some coming updates for audio rooms and job postings, together with a brand new check of Audio Events (with Video Events coming quickly), new prompts to share updates together with your community while you add a brand new place to your profile, and new alerts to extend consciousness of latest job postings out of your connections to your community.

LinkedIn job posting notifications

LinkedIn additionally says that Company Pages with over 500 Followers will quickly be capable to create newsletters, as a way to preserve their Page followers up to date within the app.

These are all comparatively small, however attention-grabbing additions, which may assist to enhance your engagement and efficiency within the app. And with the enlargement of LinkedIn’s platform training instruments, they may provide help to maximize your LinkedIn firm standing on the platform in 2022.



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