“When a measure becomes a target, it ceases to be a good measure.”
Marilyn Strathern expanded on Charles Goodhart’s remark about financial coverage and turned it right into a helpful regulation of the universe.
As quickly as we attempt to manipulate behaviors to change a measure, it’s now not helpful.
That’s why you’ll be able to’t imagine social media metrics. Because they don’t measure something besides whether or not somebody is nice at making them go up.