Messing with Strathern’s Law

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“When a measure becomes a target, it ceases to be a good measure.”

Marilyn Strathern expanded on Charles Goodhart’s remark about financial coverage and turned it right into a helpful regulation of the universe.

As quickly as we attempt to manipulate behaviors to change a measure, it’s now not helpful.

That’s why you’ll be able to’t imagine social media metrics. Because they don’t measure something besides whether or not somebody is nice at making them go up.





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