Meta Partners with Popular Mobile Apps for New End-of-Year Stories Collaborations


This might be attention-grabbing – as we speak Meta has announced a brand new collection of partnerships with a number of in style cell apps that may allow customers of every to share recap and celebratory-style creations from these third-party platforms direct to Facebook and Instagram Stories, offering one other method to create distinctive, partaking Stories content material for the vacations.

As defined by Meta:

The end of the year marks an important time for reflection – How did I spend my time this year? What have I learned? What did I create? For many of us, the mobile apps we use are an amazing mechanism to reflect on these questions, and with Sharing to Stories, our partners are helping the people who use their apps bring important milestones to life. We’re proud to showcase how six uniquely fun and interesting partners are celebrating the end of 2021, and looking ahead to 2022.

The accomplice apps for the venture are:

  • Photo apps B612 and Snow, which can allow customers to add New Year’s occasion photographs from their apps
  • Music streaming app Anghami, by which customers will have the ability to add Spotify-like re-caps of their yr in music, direct to Stories
Aghami recap
  • Short-form video platform Kwai, which has added a brand new ‘Year in Review’ characteristic
  • Social karaoke instrument WeSing, which is offering a showcase of the songs individuals have listened to and carried out all year long
  • And lastly, in style video app Likee, which has additionally added a yr finish recap characteristic

Which all feels very TikTok-like, proper? Music-focused, short-form video clips.

Several of those apps even have hundreds of thousands of customers in their very own proper – in truth, final yr, Likee was the fourth-most downloaded video app on the planet, and was set to make a bigger push into the US market, earlier than COVID problems de-railed its technique.

Likee recap

Anghami could be very in style within the Middle East, whereas Korean-based Snow additionally has an enormous viewers in Asian markets.
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Which is why that is such a wise collaboration – and whereas the capability so as to add ‘Share to Stories’ performance to accomplice apps isn’t something new, these finish of yr pushes may assist Meta increase curiosity in its personal Stories instruments and capabilities, with enjoyable, TikTok-style instruments in its apps, whereas additionally boosting consciousness for every particular person app amongst its huge viewers, making it a promotional win-win for each side.

It will not be a serious factor in Meta’s ongoing push to win back younger audiences, nevertheless it might be one other method to doubtlessly blunt the affect of TikTok, in a variety of particular markets. Now, customers will see these video recaps from family and friends, throughout each Facebook and Instagram, which may assist to maintain them inside Meta’s partitions, as a substitute of migrating to TikTok as a substitute.

It’s a small step, within the broader scheme, nevertheless it’s one other factor within the ongoing battle for consideration between the key gamers within the area.



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