“Order and pay” platform for bars and restaurants Ordr has raised a €10m ($12M) Series A spherical from Idekapital and OpenOcean.
Launched in Norway in 2020 it now counts IKEA, Nordic Choice, REKOM and Color Line as clients. The firm is now launching in Sweden, Finland, Denmark and the United Kingdom. Ordr’s rivals embrace FlipDish, Onvi.com and WeOrder.
Ordr has a platform for digital menus, order-placement, and fee which, it claims, will increase gross sales and reduces and queues at bars and restaurants.
Its branded cellphone answer consists of a ‘virtual POS’, changing current POS for restaurants and lodges to take orders and fee. The waiter can even use it. The firm says clients don’t need to obtain a brand new app, whereas lodges and pubs can do offers with native restaurants and supply their menus on website.
founder and CEO Edwin Fjeldtvedt stated: “Contrary to cash register systems that charge far too much and locks customers in, we’ve created the next generation cash register system that eliminates the need for old-fashioned POS systems and makes them virtual. At the same time, we’ve created an entirely new customer journey with the guest in the center based on the experience they are seeking.” He added that the app “took off” when the pandemic demanded new infection-control measures within the resort, restaurant and catering business.
Kristian Øvsthus Managing Partner at Idekapital stated: “We have really been impressed by the vision, solution, management and the people they recruit as well as implementation ability.”
Patrik Backman, General Partner, OpenOcean sai: “Ordr has proven that their platform works very well, is a scalable solution that is applicable across a multitude of markets, and the company is now in a great place for an international venture. The catering industry desperately needs a new technology to stay competitive in the future and this is it.”