Singapore-based D2C dental brand Zenyum raises $40M Series B from L Catterton, Sequoia India and other investors – TechCrunch


Zenyum, a startup that desires to make beauty dentistry extra reasonably priced, introduced in the present day it has raised a $40 million Series B. This consists of $25 million from L Catterton, a personal fairness agency centered on client manufacturers. The spherical’s other individuals have been Sequoia Capital India (Zenyum is an alum of its Surge accelerator program), RTP Global, Partech, TNB Aura, Seeds Capital and FEBE Ventures. L Catteron Asia’s head of progress investments, Anjana Sasidharan, will be part of Zenyum’s board.

This brings Zenyum’s complete raised to this point to $56 million, together with a $13.6 million Series A announced in November 2019. In a press assertion, Sasidharan mentioned, “Zenyum’s differentiated business model gives it a strong competitive advantage, and we are excited to partner with the founder management team to help them realize their growth ambitions.” Other dental-related investments in L Catteron’s portfolio embody Ideal Image, ClearAlternative, dentalcorp, OdontoCompany, Espaçolaser and 98point6.

Founded in 2018, the corporate’s merchandise now embody ZenyumSonic electrical toothbrushes; Zenyum Clear, or clear 3D-printed aligners; and ZenyumClear Plus for extra complicated enamel realignment instances.
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Founder and chief government officer Julian Artopé informed TechCrunch that ZenyumClear aligners will be up to 70% cheaper than other braces, together with conventional metallic braces, lingual braces and other clear aligners like Invisalign, relying on the situation of a sufferers’ enamel and what they wish to obtain. Zenyum Clear prices $2,400 SGD (about $1,816 USD), whereas ZenyumClear Plus ranges from $3,300 to $3,900 SGD (about $2,497 to $2,951 USD).

The firm is ready to scale back the price of its invisible braces by combining a community of dental companions with a technology stack that enables suppliers to watch sufferers’ progress whereas decreasing the variety of clinic visits they should make.

First, potential prospects ship a photograph of their enamel to Zenyum to find out if ZenyumClear or ZenyumClear Plus will work for them. If so, they’ve an in-person session with a dentists, together with an X-ray and 3D scan. This prices between $120 to $170 SGD, which is paid to the clinic. After their invisible braces are prepared, the affected person returns to the dentist for a becoming. Then dentists can monitor the progress of their affected person’s enamel by Zenyum’s app, solely asking them to make one other in-person go to if obligatory.

ZenyumClear is at the moment obtainable in Singapore, Malaysia, Indonesia, Hong Kong, Macau, Vietnam, Thailand and Taiwan, with extra markets deliberate.

Sequoia India principal Pieter Kemps informed TechCrunch, “There are 300M customers in Zenyum’s core markets—Southeast Asia, Hong Kong, Taiwan—who have increased disposable income for beauty. We believe spend on invisible braces will grow significantly from the current penetration, but what it requires is strong execution on a complex product to become the preferred choice for consumers. That is where Zenyum shines: excellent execution, leading to new products, best-in-class NPS, fast growth, and strong economics. This Series B is a testament to that, and of the belief in the large opportunity down the road.”



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