Smells like NFT spirit? Look Labs launches first digital fragrance

Look Labs, a up to date magnificence and life-style studio based in Berlin, Germany, has launched the first digital fragrance encoded right into a non-fungible token, or NFT, providing additional proof that the digital artwork craze continues to develop. 

The fragrance is a digital model of the unisex Cyber Eau de Perfume, which was launched in October 2020 with a powerful concentrate on environmental sustainability. The NFT collectible was designed in collaboration with Montreal-based artist Sean Caruso.

The scent of bodily Cyber Eau de Perfume was “extracted using near-infrared spectroscopy and is represented in the art piece itself in the form of spectrum data,” Look Labs defined.

Regarding the NFT design, Caruso mentioned he was impressed by the unique packaging of the bodily fragrance bottle. He defined: 

“For the NFT, I was inspired by the original packaging and bottle of the Cyber Eau de Parfum. I wanted a photorealistic render of the bottle with the illuminated label and the NIR data represented as a colorful spectrogram, contrast to the Gigeresque styled platter.”

Only ten NFTs are available for public sale on Rarible. Each of the ten minted belongings comes with a bodily collector’s version of Cyber Eau De Perfume with a printed OLED label that lights up in pink when pressed.

Nonfungible tokens have taken the market by storm in latest months, with digital collectibles rising in recognition amongst not simply crypto fanatics, however mainstream audiences as effectively. Some analysts have commented that the market is getting too frothy as billions of {dollars} movement into NFT platforms.

For instance, the absolutely diluted market capitalization of Dapper Labs’ FLOW token crossed $41 billion earlier this month. Dapper Labs is the NFT platform behind Cryptokitties and NBA Top Shot.