Snapchat Acquires Fashion Recommendation App Screenshop to Advance its eCommerce Efforts


Snapchat has taken one other step in its shift in the direction of built-in eCommerce with the acquisition of Screenshop, an app which scans your pictures to establish your required model selections, then supplies clothes suggestions based mostly on these findings.

As reported by The Information, Snapchat will likely be trying to incorporate Screenshop into its broader, AR-integrated eCommerce efforts, which have been gaining momentum of late.

“Snap plans to announce the eCommerce push at its annual developer conference in late May in the form of a new shopping recommendation feature that will mainly be accessible inside Memories, a section of Snapchat where users collect photos and videos to view later.”

According to The Information, Snapchat’s new Screenshop course of will contain the app scanning the pictures saved to your Memories, so as to then spotlight related merchandise which may be of curiosity.

Launched in 2017, Screenshop gained early traction after being really useful by Kim Kardashian in her Instagram posts. Kardashian had really acted as an adviser on the UI within the early levels of the app, and it is since gone on to combine product suggestions from over 450 retail and model companions, together with Nordstrom, Saks Fifth Avenue, Selfridges and extra.

Now, Snapchat will add the device into its purchasing integrations, which has already seen Snap develop new Bitmoji fashion products to increase branding efforts, and AR try-on tools for make-up and footwear.

Snapchat AR try on

And Snapchat could also be shut to taking the following step – with the event of its full-body tracking process for AR, Snapchat is already investigating new methods to assist customers nearly try-on extra gadgets of clothes, with a view to advancing on-line purchasing choices.

And with Snap additionally reportedly growing a brand new, AR-enabled version of Spectacles, the app is poised to stay on the reducing fringe of the following AR evolution, which has the potential to rework on-line purchasing, in numerous methods.

Given this, the acquisition of Screenshop makes good sense, and it will be fascinating to see how Snap appears to combine the performance when it makes an official announcement.

Snapchat’s 2021 Partner Summit will likely be held on May 20th by way of a digital occasion.



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