Snapchat has added some new creative tools to assist customers rejoice Asian Pacific Islander Desi American (APIDA) Heritage Month, together with themed Lenses, new stickers and extra.
As defined by Snapchat:
“To honor the diversity of APIDA experiences, we teamed up with a number of APIDA creatives including Jiqai Wang, Badal Patel and Rachel Newman to develop a series of “I Am APIDA” Lenses to uplift Snapchatters and encourage them to express themselves and their identities. We’re also releasing additional Lenses, Filters and the APIDA Pride Sticker Pack to allow Snapchatters to celebrate their heritage within the many countries, languages and cultures that make up the APIDA community.”
Asian and Pacific Islander Heritage Month is now effectively underway, and Snapchat is seeking to present extra methods for its customers to share their help – which is particularly essential this 12 months given the rise in race-based violence occurring towards Asian communities in varied areas.
Indeed, Snapchat additionally lately shared some new research into how its customers are planning to mark the occasion, and their expectations round how manufacturers look to point out their help for the API group.
Snapchat is eager to place extra concentrate on this factor, with a view to facilitating extra group help and understanding.
That may even embody the launch of a brand new Snap Original Series entitled “As I Am”:
“…a first person series about Asian-Americans, meant to challenge and break down stereotypes, address ongoing discrimination, hate crimes and terrorism, while also shedding light on and celebrating the diverse array of experiences Asian-American people have today.”
This is a vital consideration for everybody, in exhibiting help for our broader group, and solidarity with API individuals who could also be focused because of misguided angst. It could not appear to be a significant factor – including a sticker or utilizing a Lens in help – nevertheless it may very well be simply what any person must see in order to really feel that they’ve that connection.
It’s value contemplating, and exhibiting help the place you possibly can.
You can add these new Lenses by scanning these Snapcodes: