Spotify launches a virtual concert series with The Black Keys and more – TechCrunch


The previous 12 months has been completely devastating to the music trade typically, and stay music particularly. Artists who make a dwelling touring have been compelled to seek out other ways to make ends meet, whereas these amongst us who as soon as frequented stay occasions have been on the lookout for methods to plug the outlet created by wide-scale shutdowns.

Various music-related platforms have spent a lot of the pandemic seeking to supply some semblance of the concert-going expertise, starting from stay venues to companies like Bandcamp. Today, Spotify is asserting the launch of a new feature designed to offer a live-show expertise remotely. Venues in lots of areas are starting to reopen, however even followers could also be cautious to return to packed, indoor occasions.

The streaming service is asserting a series of reveals beginning with dates this month and subsequent, together with names like The Black Keys, Rag’n’Bone Man, Bleachers’ Jack Antonoff, Leon Bridges and woman in pink. Spotify is billing them as “prerecorded livestreams” — a little bit of an oxymoron, that. I acknowledge that livestream has turn into sort of a catchall, but it surely loses some that means when the factor isn’t, you already know, stay.

Rather than streaming straight from a venue, the service is taking the considerably novel method of letting the artist select the spot for the pre-recorded present. That means live-show venues within the case of The Black Keys and one thing more artistic for Antonoff, who shot his section on a bus touring from Brooklyn to Springsteen’s previous stomping floor, Asbury Park, New Jersey (greetings).

“We have always been a band that loves to play live in venues of all shapes and sizes,” The Black Keys mentioned in a launch tied to the news.
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“The past year has been tough for musicians and fans alike, so we wanted to find a way to share this live performance of songs from our new project, Delta Kream, from a place we love, the Blue Front Café, the oldest active juke joint in America. We’re excited to be a part of this new initiative with Spotify that will give fans a great way to connect with their favorite artists.”

The reveals run 40-75 minutes and run $15 a pop. The value appears a bit excessive to stream a pre-recorded concert, however followers of the teams will seemingly respect what’s being billed as an “intimate” take a look at one among their favourite artists — although intimacy is, partially, restricted as the corporate will likely be promoting limitless tickets to the occasions. The service isn’t revealing how giant of a reduce artists will get, merely telling TechCrunch, “All artists will receive a guaranteed fee for their participation in the livestream.”

Streaming the reveals requires a Spotify account — both premium or free.



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