Video e-learning platform for MENA, Almentor, closes $6.5M Series B led by Partech – TechCrunch

There are greater than 400 million Arabic audio system globally and that quantity isn’t slowing down anytime quickly. Arabic, to most individuals, is a tricky language even to those that converse it. According to Duolingo, somebody fluent in Egyptian Arabic may not absolutely perceive Yemeni Arabic audio system due to the huge distinction in dialect.

While people can simply navigate dialects, it may be comparatively exhausting for them to search out tailor-made Arabic content material important for on a regular basis life.

Dr Ihab Fikry and Ibrahim Kamel based in 2016 as a web based video studying platform to compensate for this lack of on-line studying content material for Arabic audio system. In collaboration with a whole lot of leaders, educators, and consultants, the platform provides programs and talks in varied fields like health, humanities, technology, entrepreneurship, business administration, way of life, drama, sports activities, company communication, and digital media.

In 2016, Almentor closed a $3.5 million seed spherical and two years in the past raised $4.5 million Series A led by Egypt’s Sawari Ventures. With this Series B funding, the Dubai-based edtech firm has raised $14.5 million in whole. San Francisco and Paris-based VC agency Partech led the financing spherical with participation from Sawari Ventures, fellow Series A investor Egypt Ventures, and Sango Capital.

Almentor gives Arab learners with the required expertise crucially wanted to advance their skilled careers and private lives. The platform claims to have the largest steady studying library within the area and one of many greatest worldwide. With workplaces in Dubai, Cairo, and Saudi Arabia, its video content material is developed in-house and made in Arabic and English.

“The vision and reason behind starting Almentor is we understand that in our region of more than 100 million people, of which 90% cannot properly learn with any other language other than Arabic,” Fikry mentioned to TechCrunch. “So we wanted to have a cutting-edge state of the art platform that will change people’s ideology and help them be objective, and focus based on topics that can be taught as prodigious learning.”

For first-time merchandise like Almentor, it may be exhausting to get each traders and prospects on board. According to CEO Fikry, the primary problem was to persuade the funding neighborhood within the MENA area that Almentor was creating a brand new trade in video e-learning that “had lots of potential to power tools in the region.”

Almentor’s business is an intersection of schooling, media, and technology. Its choices are dissected into three: the flagship B2C product, a white-label B2B mannequin for blue-chip firms, and the final, which Fikry calls the ‘special project’ for governmental our bodies.

For its B2C product, Almentor sells programs to customers for $20-$30 of which they get to maintain for a lifetime. Fikry says that in June, the corporate is planning to introduce a subscription-based mannequin the place customers can have limitless entry to all of its 12,000 video content material for a charge to its greater than 1 million registered customers.

The B2B mannequin is the place Almentor opens its library to firms to customise their content material for workers. These movies are primarily tutorials or coaching wanted to thrive at work, and since 2016, Almentor has executed 78 offers with companion firms

The particular challenge’s mannequin highlights Almentor’s work with the federal government. One time, the corporate had a partnership with the Egyptian authorities to upskill the nation’s film trade. It has accomplished 11 extra related particular initiatives since launching 5 years in the past. 

Across all three fashions, Fikry says Almentor has efficiently delivered greater than 2 million studying experiences. With this funding, the firm needs to enhance content material manufacturing and high quality and educate folks within the MENA area on why they want the product.

“We are now leading the continuous video learning industry in the Arab region, and we have a responsibility that goes beyond our ambitions for Almentor. Our responsibility now is to work unceasingly to improve the industry as a whole in the Arab region, and this can only be achieved through gaining the confidence of the Arab learners in the value, professionalism and impartiality of the content provided by the platform and working in line with the global learning trends.”

Speaking on the funding for Partech, normal companion Cyril Collon mentioned: “Since our first interaction, we have been very impressed by Ihab and Ibrahim, two fantastic mission-driven entrepreneurs who have been executing on a bold vision since 2016, and who built the leading Arabic self-learning go-to content provider in the Middle East and Africa.  We are looking forward to supporting the company in its next phase of growth to serve the 430 million Arabic-speaking population and expand access to on-demand cutting-edge personal learning & developments options.”

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