Zero percent market share


If you’ve gotten one million Twitter followers, that signifies that 99.9% of the individuals on Twitter are ignoring you, which, with somewhat rounding, means you’ve gotten 0%.

If you write a guide and it sells one million copies, will probably be one of many bestselling books of the 12 months. It may even attain far fewer than 1% of the nation’s inhabitants, by no means thoughts the world.

There are only a few issues that ever rise to 1% of the market. You don’t want everybody, the truth is, the act of chasing everybody might be preserving you from reaching anybody.

Zero (rounded) is sufficient.

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